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# Esabi: Esabi is a boutique digital marketing agency specialising in Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), taking a holistic approach to helping businesses thrive online. We work with growing organisations to achieve their growth ambitions using proven techniques that increase traffic, brand visibility, and qualified visitors; whether through traditional search or AI-driven answer engines.

## Sitemaps
[XML Sitemap](https://esabi.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What is Google E-E-A-T and Why it Matters for SEO?](https://esabi.co.uk/google-eeat/): Google E-E-A-T is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness.
- [What is Search Intent & Why It’s Fundamental to SEO Success](https://esabi.co.uk/search-intent/): Search intent is the reason behind a search query - what the user is really trying to achieve.
- [What is Average Engagement Time and How to Improve It](https://esabi.co.uk/what-is-average-engagement-time/): When we dig into the data, the metric that almost always sparks the most confusion is average engagement time.
- [What is Largest Contentful Paint & How to Optimise It?](https://esabi.co.uk/largest-contentful-paint-optimisation/): Over the years, I’ve seen more websites fail Core Web Vitals because of one issue than anything else: a poor Largest Contentful Paint score.
- [10 Critical Website Redesign SEO Mistakes You Can’t Ignore](https://esabi.co.uk/website-redesign-seo-mistakes/): Whenever I talk about website redesign SEO, it comes from lived experience - not theory.
- [Answer Engine Optimisation vs SEO: What’s the Difference?](https://esabi.co.uk/answer-engine-optimisation-vs-seo/): You do not need to choose between Answer Engine Optimisation vs SEO.
- [5 Ways SEO & Website Design Should Work Together](https://esabi.co.uk/ways-seo-website-design-work-together/): The importance of SEO can never be emphasised strongly enough.
- [25 Common SEO Mistakes You Must Avoid](https://esabi.co.uk/common-seo-mistakes/): To the amateur, making common SEO mistakes is easy.
- [20 Reasons Why Competitors Outrank You](https://esabi.co.uk/20-reasons-competitors-outrank-you/): It's a common question that we get asked all the time.
- [10 SEO Tactics You Should Trash Immediately](https://esabi.co.uk/10-seo-tactics-trash-immediately/): Search engines like Yahoo, Bing and Google continually change their algorithms to become smarter and more in intuitive, and this necessitates an adjustment in your SEO tactics to compensate.
- [Top 5 Most Effective Types of Social Media Advertising](https://esabi.co.uk/5-effective-types-social-media-advertising/): When applied correctly, social media advertising can take your business to the next level.
- [Why Keyword Research Is Critical to SEO Strategy](https://esabi.co.uk/why-keyword-research-is-critical-to-seo-strategy/): This may come across as stating the obvious but thorough, well considered keyword research is the critical first foundation stone of any successful SEO or digital marketing campaign.

## Pages
- [Drainage Company SEO](https://esabi.co.uk/drainage-company-seo/): It doesn’t matter how good you are at clearing blockages or running CCTV surveys. If your company isn’t visible on Google., you’re losing work every single day.
- [SEO Packages](https://esabi.co.uk/seo-packages/): At Esabi, we’ve developed a selection of SEO packages shaped by decades of real-world experience and client feedback.
- [SEO Sheerness](https://esabi.co.uk/seo-sheerness/): Need a locally knowledgeable and reputable SEO expert in Sheerness? Your journey ends here...
- [SEO Thanet](https://esabi.co.uk/seo-thanet/): Seeking a locally based and knowledgeable SEO specialist in Thanet? Your journey ends here...
- [SEO Tunbridge Wells](https://esabi.co.uk/seo-tunbridge-wells/): Need a locally based and reputable SEO expert in Tunbridge Wells? Your journey ends here...
- [SEO Swale](https://esabi.co.uk/seo-swale/): Need a locally based and trusted SEO expert in Swale? Your journey ends here...
- [SEO Tonbridge](https://esabi.co.uk/seo-tonbridge/): Need a locally based and trusted SEO specialist in Tonbridge? Your search ends here...
- [SEO Sevenoaks](https://esabi.co.uk/seo-sevenoaks/): Need a locally based and reputable SEO specialist in Sevenoaks? Your search ends here...
- [SEO Ramsgate](https://esabi.co.uk/seo-ramsgate/): Need a highly rated and proven SEO professional in Ramsgate? Your search ends here...
- [SEO Rochester](https://esabi.co.uk/seo-rochester/): Seeking a locally based and experienced SEO expert in Rochester? Your journey ends here...
- [SEO Margate](https://esabi.co.uk/seo-margate/): Searching for a locally based and experienced SEO specialist in Margate? Your search ends here...
- [SEO Medway](https://esabi.co.uk/seo-medway/): Searching for a highly skilled local SEO specialist in Medway? Your journey ends here...
- [SEO Sandwich](https://esabi.co.uk/seo-sandwich/): Need a locally based and trusted SEO specialist in Sandwich? Your search ends here...
- [SEO Croydon](https://esabi.co.uk/seo-croydon/): Need a locally based and trusted SEO specialist in Croydon? Your journey ends here...
- [SEO Kent](https://esabi.co.uk/seo-kent/): Seeking a locally based and experienced SEO specialist in Kent? Your search ends here...
- [SEO Deal](https://esabi.co.uk/seo-deal/): Need a locally based and trusted SEO expert in Deal? Your search ends here...
- [SEO Dartford](https://esabi.co.uk/seo-dartford/): Searching for a locally based, reputable SEO specialist in Dartford? You've arrived!
- [SEO Folkestone](https://esabi.co.uk/seo-folkestone/): Need a locally based and trusted SEO specialist in Folkestone? Your journey ends here...
- [SEO Maidstone](https://esabi.co.uk/seo-maidstone/): Need a locally based, knowledgeable SEO agency in Maidstone? Stop the search!
- [SEO Ashford](https://esabi.co.uk/seo-ashford/): Seeking a locally based and knowledgeable SEO specialist in Ashford? Your search ends here...
- [SEO Dover](https://esabi.co.uk/seo-dover/): Seeking a locally based and trusted SEO specialist in Dover? Your journey ends here...
- [SEO Bromley](https://esabi.co.uk/seo-bromley/): Need a locally based and experienced SEO professional in Bromley? Your journey ends here...
- [SEO Gravesend](https://esabi.co.uk/seo-gravesend/): Seeking a local, reputable SEO professional in Gravesend? Your journey ends here...
- [SEO Broadstairs](https://esabi.co.uk/seo-broadstairs/): Searching for a locally based and experienced SEO specialist in Broadstairs? Your journey ends here...
- [SEO Canterbury](https://esabi.co.uk/seo-canterbury/): Need a proven SEO professional local to Canterbury? Your journey ends here...
- [Answer Engine Optimisation (AEO)](https://esabi.co.uk/answer-engine-optimisation/): Answer Engine Optimisation (AEO) is the practice of structuring and refining your content so AI-driven answer engines, like Google’s AI Overviews, ChatGPT, Perplexity and voice assistants can understand, trust, and reference it. Unlike traditional SEO, which focuses on ranking entire webpages, AEO aims to position your content as the definitive, concise answer to a user’s question, often appearing in AI chat responses or voice search results.
- [About Us](https://esabi.co.uk/about/): So right off the bat, you must be wondering what on earth Esabi means and how to pronounce it? Well in fact, it’s a lot simpler than that…
- [Our Team](https://esabi.co.uk/our-team/): Alone we can do so little, together we can do so much. And with a can-do spirit and driven attitude, there's very little our team can't achieve.
- [Testimonials](https://esabi.co.uk/testimonials/): Building lasting relationships is key to our success. And this has been at the heart of our growing reputation as leading search marketers.
- [Privacy Policy](https://esabi.co.uk/privacy-policy/): This Privacy Policy explains how Rocket Multimedia Group Ltd, trading as Esabi, collects, uses, stores and protects personal information when you use our website, contact us, become a client, or interact with our services.
- [Terms](https://esabi.co.uk/terms/): These Terms of Business govern the supply of services by Rocket Multimedia Group Ltd (“Rocket Multimedia Group”, “RMG”, “we”, “us”, “our”) to any individual, company, partnership or organisation (“the Client”, “you”, “your”).
- [SEO Training](https://esabi.co.uk/seo-training/): Want to develop an in-house search marketing team, yet don't know where to start? Get one-to-one SEO training from a proven digital strategist!
- [Google Penalty Recovery](https://esabi.co.uk/google-penalty-recovery/): Hired an SEO promising the world, only to have your website smashed in search results? Sounds like they embarked on a spammy link building campaign that could destroy your business.
- [Pay-Per-Click](https://esabi.co.uk/pay-per-click/): Time is of the essence when selling online. If you need results fast, pay-per-click ads are the single best route to gaining instant exposure for your business at the top of Google search results.
- [Blogger Outreach](https://esabi.co.uk/blogger-outreach/): Whether you want to promote a product, service or brand, getting great content on the best platforms starts with targeted blogger outreach.
- [Technical SEO](https://esabi.co.uk/technical-seo/): No one likes a slow website that takes an age to load. If this sounds familiar, chances are you're losing a ton of traffic and potential business opportunities due to technical SEO issues.
- [On-Page Optimisation](https://esabi.co.uk/on-page-optimisation/): On-page optimisation is potentially the most overlooked aspect of web design and development, yet critically important. Without it, your website has no chance of ranking - period!
- [SEO Consultancy](https://esabi.co.uk/seo-consultancy/): Each and every client's demands differ so understandably, there's no one size fits all fee. However, in most cases SEO consultancy retainers range from £500-£1000 per month. Depending on the scale and depth of the tasks involved, fees are calculated on the number of hours per month required to achieve agreed objectives.
- [Conversion Rate Optimisation](https://esabi.co.uk/conversion-rate-optimisation/): We've worked with a wide variety of clients in various sectors to help them with conversion rate optimisation problems, with a great track record of success.
- [Link Building](https://esabi.co.uk/link-building/): When it comes to SEO, links matter most - period. Yet it's no longer the quantity of link building that matters, but the quality. This is why we only build links that smash the competition.
- [Content Marketing](https://esabi.co.uk/content-marketing/): Speak to us about content marketing and tailored content strategies that will drive immeasurable levels of traffic to your site that you only imagined were possible before. Because when it comes to content, we believe we're king!
- [Local SEO](https://esabi.co.uk/local-seo/): With many businesses looking to attract customers nationwide, it's a common mistake to overlook the most important customers of all - those right on your doorstep via local SEO!
- [Search Engine Optimisation (SEO)](https://esabi.co.uk/search-engine-optimisation/): Every business relies on organic traffic. If you don’t rank, you don’t exist. Even with big business dominating market share, organic search engine optimisation offers many opportunities.
- [Services](https://esabi.co.uk/services/): Our core strength lies in our ability to get consistently good results. The key to successful search engine marketing is getting to the top of the pile and staying there.
- [Thanks](https://esabi.co.uk/thanks/): Your email is now winging its way onto us and no doubt, one of us has picked it up and will be in touch very soon to help with your enquiry.
- [Contact Us](https://esabi.co.uk/contact-us/): If you're ready to discuss your digital marketing needs, then get in touch using one of the options below:
- [Blog](https://esabi.co.uk/blog/): What is Google E-E-A-T and Why it Matters for SEO?
- [Homepage](https://esabi.co.uk/): Esabi is a boutique digital marketing agency specialising in Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), taking a holistic approach to helping businesses thrive online.