With the rise of answer engines, user behaviours are changing fast. Relying on traditional search engines alone is no longer enough, as people increasingly turn to AI-driven responses with dramatic effect.
If you still believe SEO is the only way to get found online, you’re stuck in the slow lane. The AI revolution isn’t on its way – it’s already here! It’s rapidly transforming how we search, discover, and consume information.
Answer engines are taking centre stage while traditional blue links fade into the background. To thrive in the AI era, the real question is – how will your business stay ahead rather than get left behind?
Research shows that 25% of organic traffic is predicted to move to AI chatbots and agents from 2026. By adopting AEO, you increase the odds of getting cited, meaning you open new sources of revenue before traditional search finally disappears.
By creating authoritative content, applying proven markup methods, as well as link building and mentions in popular online discussions forums, you dramatically increase your chances of survival in the AI era.
Google may still exist today, but evidence suggests the big switch is about to happen. Already, organic results are being squeezed out by AI overviews, ‘people also ask’ lists, ads, videos and more; not to mention fewer organic results on page one than ever before.
By sticking to outdated marketing methods, you’re a sitting duck. Speak to us about broadening your online visibility across multiple answer engines and future proof your business.
Our Approach
We take a forward-thinking, collaborative approach to AEO. We believe that real results come from transparency and teamwork, to ensure our clients clearly understand the strategies we apply. This helps build trust and keeps everyone moving in the same direction.
Our meticulous approach means we take a look at every aspect of why your site isn’t being cited and find glaring content gaps that need attention. We ensure we tick all the boxes in a methodical and strategic way to ensure your site is fully optimised and improved from all angles.
Why Choose Us?
Our mantra is simple: judge us on our results.
With a growing base of loyal clients, some working with us for over ten years, it’s a testament to the value we deliver and the strong, mutually beneficial relationships we build.
We don’t tie you into lengthy contracts, so you can work with us for as long or as short a time as you like. But we’re so confident in our ability to deliver measurable AEO results that most clients stay with us for several years and beyond.
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Client Testimonials
Craig Knight
“Really impressed with the progress so far. At last it feels like we are in safe hands.”
James Grimsley
“Can’t recommend Simon highly enough. Transformed our site that now performs brilliantly on Google searches. The only people I wouldn’t recommend him to is our competitors!”
Managing DirectorECMS
Paul Whatley
“Simon and his team provided us with an excellent professional service. He worked miracles with our SEO results and took a thorough approach to advice with our wider company marketing needs.”
Associate DirectorLloyd Bore
Dominic O’Mahoney
“We’ve worked with Simon on quite a few occasions and he’s always produced great results at very cost effective rates. I’d recommend him for all your online marketing needs.”
James Keogh
“Been working with Simon for many years now and find him great to deal with. Monthly reports are very clear, allowing us to see detailed campaign performance. Simon really knows his stuff and we’re using that to our advantage!”
DirectorRightClick Solutions
Nick Davis
“Always very pleased with Simon’s attention to detail and knowledge. The entire process from conception was managed very well. Would highly recommend him for his ability to provide web services, SEO and site management.”
Managing DirectorTechnickon
Jon Buggs
“After designing & developing our new website, Simon handled our marketing on the major search engines and quickly achieved impressive results. Very happy with his work and would highly recommend!”
Managing DirectorFitted Doors
Steve Slough
“Great company to deal with. Simon works hard and is always very communicative.”
Sales DirectorRock Solid Exhibitions
Shon Bernotas
“Good and reliable company to work with. Very efficient and trustworthy”
Managing DirectorChigwell Building & Joinery
FAQs
What is answer engine optimisation?
Answer Engine Optimisation (AEO) is the practice of structuring and refining your content so AI-driven answer engines, like Google’s AI Overviews, ChatGPT, Perplexity and voice assistants can understand, trust, and reference it. Unlike traditional SEO, which focuses on ranking entire webpages, AEO aims to position your content as the definitive, concise answer to a user’s question, often appearing in AI chat responses or voice search results.
How long does AEO typically take to work?
AEO results can start appearing within a few weeks to a couple of months, with full benefits usually taking 3 months or more. The timeline depends on factors such as industry competition, the quality and structure of your content, and how optimised your website already is. Highly competitive sectors or sites with less-established optimisation may take longer to see significant results.
I've read that traditional SEO is dead. Is this true?
Not exactly. SEO isn’t dead, but the outdated tactics alone aren’t enough anymore. AI-powered search and evolving user behavior have shifted focus from simple keyword rankings to content that’s trusted, cited, and surfaced in AI summaries across multiple platforms. Today, a successful strategy demonstrates authority, accuracy, and expertise while optimising content for both AI-driven results and broader audience engagement.
Are meta tags still important?
Yes, meta tags remain important for Answer Engine Optimisation (AEO), though their role is evolving. Rather than directly influencing rankings, they help AI models understand your content and generate accurate summaries. Well-crafted meta titles and descriptions also influence clicks and signal relevance and trust, making them a key part of ensuring your content is noticed and cited by answer engines.
What role does domain authority play?
Domain Authority (DA) is a third-party metric that predicts a website’s ranking potential, but it isn’t a direct ranking factor. A high DA signals a well-established, trusted site, making it useful for benchmarking your AEO and competitive position. Building DA requires a strong SEO foundation, high-quality backlinks, solid technical SEO, and excellent content; all of which are factors that search engines and answer engines actually consider when evaluating your site.
Can you guarantee inclusion in answer engines?
No, we cannot guarantee inclusion in answer engines. Their algorithms are complex, constantly evolving, and influenced by hundreds of factors beyond anyone’s control, including content quality, user experience, and competition. Reputable AEO providers don’t make promises they can’t keep. Instead, they focus on applying best practices to maximise your site’s chances of being trusted, cited, and surfaced by answer engines.
Can a brand new website get cited by answer engines in a competitive niche?
Yes, but it requires a strategic approach. High-quality, authoritative content, structured data like Schema markup, and building brand credibility are essential. In competitive niches, demonstrating expertise and delivering unique value is key to getting your site recognised and cited by AI-driven answer engines.
Is SEO changing and becoming harder to attract traffic?
Yes, SEO is evolving, and attracting traditional organic traffic is becoming more challenging. AI advancements, the rise of AI-generated content, zero-click searches, changing SERP layouts, and a stronger focus on user intent and brand authority mean that old keyword-focused tactics are no longer enough. To succeed, businesses need to create high-quality, genuinely helpful content, build brand recognition, and optimise for new search experiences alongside traditional SEO methods.
How many answer engine keywords should I target?
Aim for one primary keyword and 2–4 supporting secondary keywords per article or page, covering a single topic comprehensively. The focus should be on creating high-quality, detailed content that naturally incorporates these keywords, rather than trying to target a large number of terms all at once.
Do you offer set AEO packages for a fixed fee?
No, because every website is unique, each with different needs and varying levels of difficulty and competition. Our holistic AEO approach begins with a thorough analysis of your site to identify content gaps and opportunities. From there, we create a tailored proposal outlining exactly how to achieve your goals. In most cases, our fees fit comfortably within our clients’ budgets while delivering a strong return on investment.
Who We Work For
