‘Content is king’ is the oldest internet marketing cliché around but in truth, only well-researched topical content produces tangible results – anything else is just filler!
Are you regularly publishing content, yet getting no results? Sounds like you’ve fallen into the ‘content is king’ trap. Only thoroughly researched content that is geared towards your audiences’ search intent will ever get qualified, relevant traffic. Yet we see site owners and bloggers get stuck in this endless cycle time and again.
Whether publishing content on your site or third party blogs, the rules are the same. Write content people are actively searching for.
If you don’t know what your audience is looking for, then how can you possibly know what to write about? It seems glaringly obvious on the face of it, but this applies to every website on the internet – without a single exception.
If you’re writing and publishing content for the sake of it, then stop. All it takes is the knowledge and expertise of a seasoned content marketer to put you on the right tracks with content that is of the highest quality, on point and keyword optimised for topics that are actively searched online.
Speak to us about content marketing and tailored content strategies that will drive immeasurable levels of traffic to your site that you only imagined were possible before. Because when it comes to content, we believe we’re king!
Effective content creation and marketing is all about dot joining – knowing what your audience is looking for and then providing them with the content they want. Do that, and they will come in their droves. Better still, they’ll stick around for longer and return again.
Unlike many search marketers, we’re keen researchers and writers who have the confidence and knowledge to create compelling content that will boost your internet visibility, and drive significant visitor growth.
We fully understand that as business owners, you simply don’t have the time or resources required to write and distribute regular content. That’s our job!
Put your trust in us and we’ll research and write content that will build your reputation as an authoritative source for all things within your niche and thus, build brand recognition, increased traffic and ultimately wealth creation.
Stop writing content for the sake of it! Speak to us about targeted content creation and marketing that will boost your rankings and build your business.
“Can’t recommend Simon highly enough. Transformed our site that now performs brilliantly on Google searches. The only people I wouldn’t recommend him to is our competitors!”
“Simon and his team provided us with an excellent professional service. He worked miracles with our SEO results and took a thorough approach to advice with our wider company marketing needs.”
“Been working with Simon for many years now and find him great to deal with. Monthly reports are very clear, allowing us to see detailed campaign performance. Simon really knows his stuff and we’re using that to our advantage!”
“Always very pleased with Simon’s attention to detail and knowledge. The entire process from conception was managed very well. Would highly recommend him for his ability to provide web services, SEO and site management.”
“After designing & developing our new website, Simon handled our marketing on the major search engines and quickly achieved impressive results. Very happy with his work and would highly recommend!”
“Great company to deal with. Simon works hard and is always very communicative.”
“Good and reliable company to work with. Very efficient and trustworthy”
Content marketing is the act of creating, publishing, and distributing content online with the aim of targeting and attracting a clearly defined, qualified audience to ultimately drive increased traffic, brand recognition and transactional customers.
Yes, content marketing does work if the content produced and distributed is relevant to your business niche and ultimately, discusses topics that are actively searched by a significant audience online. The additional traffic helps to increase engagement, trust and authority in your brand, which invariably improves organic search engine ranks.
The web relies on good content to make a users search experience a positive one. Without content, search results would be lacking in web pages, which helps people make informed purchasing choices. By producing high quality informative content, you enable yourself to connect with your audience on a personal level and build greater trust in your brand that will help persuade them to buy from you rather than your competitors.
Above all else, it’s about making people buy from you with confidence. Creating great content helps to build meaningful relationships and trust in you as an authoritative source within your niche. By sharing and distributing useful information, it differentiates you from your competitors and puts you in a position of trust and knowledge in your industry, which builds brand recognition and online reputation.
Content marketing success greatly depends on your overall objectives. This will help you to identify your key performance indicators (KPIs) when analysing metrics once your content marketing efforts have began.
Typical indicators are increases in traffic for targeted keywords or search phrases from various sources i.e search engines, social media, referring sites, time on page, engagement levels, lead generation, sales conversions and finally, organic search keyword rank increases.
Whilst the two may be intrinsically linked, SEO is directly about improving keyword ranks in organic search results, via on-page improvements and off-site link building. Content marketing on the other hand is more broad based, and is a strategy that encompasses acquiring traffic from multiple sources including search, social, email and referring third party sites. Ideally, both should be carried out collectively as they compliment each other to achieve the same goal.