Every business relies on organic traffic. If you don’t rank, you don’t exist. Even with big business dominating market share, organic search engine optimisation offers many opportunities.
Nowadays, most organisations are engaged in some form of digital marketing strategy, whether paid ads, social media or organic search. Chances are your competitors are active right now, so isn’t it high time you thought about doing the same?
The fact is, having a website alone is not enough. Millions of sites get launched all the time, so the web is overflowing with options. So how do you ensure your business is visible at the top of the pile?
The only way to get noticed is to take the initiative and to implement a broad-based search marketing strategy that gets results and puts you in front of the competition.
Search engine optimisation is the broadest type of digital marketing around. Ranging from on-page and on-site technical SEO, to content marketing, link building, outreach and more. It’s the only sure fire way of getting your place amongst the elite and taking your business to new heights.
Speak to us about your search engine optimisation needs. With our holistic approach to SEO, we’ll leave no stone unturned and ensure we tailor a strategy that will bring positive results and directly effect your bottom line.
With more than 25 years experience in the internet sector, there’s no other firm that comes close to our hands on knowledge.
As a small boutique search marketing firm, we believe in transparency and collaboration with all of our clients. When customers have a better understanding of what we do, it automatically creates a huge level of trust and respect between all parties involved.
Our meticulous mentality means we take a look at every aspect of why your site isn’t ranking and what needs to be done to rectify it. In short, we ensure we tick all the boxes in a methodical and strategic order to ensure your site is fully audited, optimised and improved from every angle.
Our mantra is simple… judge us on our results.
With a growing customer base, some of whom have stuck with us for over 5 years, it’s a testament to us and how we build mutually beneficial relationships with all our customers.
We never tie you down to lengthy contracts, so you can stay with us for as long or as little as you wish. But we’re so confident in our abilities to get results, that we’re sure you’ll be with us for the long haul.
“Can’t recommend Simon highly enough. Transformed our site that now performs brilliantly on Google searches. The only people I wouldn’t recommend him to is our competitors!”
“Simon and his team provided us with an excellent professional service. He worked miracles with our SEO results and took a thorough approach to advice with our wider company marketing needs.”
“Been working with Simon for many years now and find him great to deal with. Monthly reports are very clear, allowing us to see detailed campaign performance. Simon really knows his stuff and we’re using that to our advantage!”
“Always very pleased with Simon’s attention to detail and knowledge. The entire process from conception was managed very well. Would highly recommend him for his ability to provide web services, SEO and site management.”
“After designing & developing our new website, Simon handled our marketing on the major search engines and quickly achieved impressive results. Very happy with his work and would highly recommend!”
“Great company to deal with. Simon works hard and is always very communicative.”
“Good and reliable company to work with. Very efficient and trustworthy”
SEO is the technique of improving the performance of a website in the organic search engine results pages on the likes of Google, Bing, Yahoo, Ask and other major search engines. Using a variety of on-page and off-page techniques, SEO is a gradual process following best practices to builds a sites rank through authoritive and trusted link signals.
There is no exact science to SEO and in each case, every website is different in terms of requirements, on-page and off-page factors, as well as existing authority and link signals. As a general rule of thumb however, anyone who begins an SEO journey should be patient and expect to wait at least 6-12 months to feel the full effects of our work.
Last time we checked, Google was the world’s largest search engine commanding a market share of around 85-90%. Millions of people conduct searches on Google every day, with the majority of them clicking on links within the organic search results. So you ask, is SEO dead? No, absolutely not.
Over the years, meta tags were heavily manipulated by blackhat SEO’s in an attempt to rank their websites above others. Understandably, Google cottoned onto this practice and thus, meta tags are not as influential for search ranks as they used to be. Some tags such as the description tag is important, but the keyword tag for example is no longer relevant and considered pointless.
Domain authority is just one of a number of metrics used to understand how well your site is ranked amongst competing sites. If your site has low authority however, this does not mean it will not rank well on Google and should not be used as an absolute ranking factor. It is however a useful way of seeing if your site is deemed as a trusted source and a reliable benchmark of where your site is headed.
Whilst we endeavour to get you the very best results possible, we cannot guarantee page one ranks, especially in competitive niches. Any digital marketer who sells guaranteed page one ranks should be avoided at all costs, as this is a false claim and you are being sold a lie. Even Google advises against hiring SEO firms promising page one ranks. So you have been warned.
It is possible to rank a brand new website in a competitive niche, but the process will naturally take considerable time. With any tough market, the best practice is to find the lower hanging fruit and to explore unique opportunities that exist, rather than trying to compete head-to-head with a dominant competitor.
In recent years, Google’s algorithms have changed significantly, which has made it harder to rank as quickly as it used to. In fairness, they’ve changed the way their AI works to improve user experience and to show better search results. In turn, that means as marketers we’ve had to improve our methods and adapt accordingly. So the processes may be constantly changing but the end result is still the same.
You can target as many keywords as you wish but essentially, this means your budget is spread very thin and means we have more work to do with less time. Our approach is to conduct keyword research for you, and to propose a select number of keywords that offer good traffic opportunities that have realistic ranking potential and are not high compete.
We do not offer set packages for the simple reason that every website we optimise is unique and has differing requirements. Our holistic approach to SEO means we analyse your site and then put forward a tailored proposal on how to achieve your goals. In most cases, our fees are usually within a clients budget range and offer a solid ROI.