SEO for Drainage Companies

SEO is the technique of improving the performance of a website in the organic search engine results pages on the likes of Google, Bing, Yahoo, Ask and other major search engines. Using a variety of on-page and off-page techniques, SEO is a gradual process following best practices to builds a sites rank through authoritive and trusted link signals.

There is no exact science to SEO and in each case, every website is different in terms of requirements, on-page and off-page factors, as well as existing authority and link signals. As a general rule of thumb however, anyone who begins an SEO journey should be patient and expect to wait at least 6-12 months to feel the full effects of our work.

Last time we checked, Google was the world’s largest search engine commanding a market share of around 85-90%. Millions of people conduct searches on Google every day, with the majority of them clicking on links within the organic search results. So you ask, is SEO dead? No, absolutely not.

Over the years, meta tags were heavily manipulated by blackhat SEO’s in an attempt to rank their websites above others. Understandably, Google cottoned onto this practice and thus, meta tags are not as influential for search ranks as they used to be. Some tags such as the description tag is important, but the keyword tag for example is no longer relevant and considered obsolete.

Domain authority is just one of a number of metrics used to understand how well your site is ranked amongst competing sites. If your site has low authority however, this does not mean it will not rank well on Google and should not be used as an absolute ranking factor. It is however a useful way of seeing if your site is deemed as a trusted source and a reliable benchmark of where your site is headed.

Whilst we endeavour to get you the very best results possible, we cannot guarantee page one ranks, especially in competitive niches. Any digital marketer who sells guaranteed page one ranks should be avoided at all costs, as this is a false claim and you are being sold a lie. Even Google advises against hiring SEO firms promising page one ranks. So you have been warned.

It is possible to rank a brand new website in a competitive niche, but the process will naturally take considerable time. With any tough market, the best practice is to find the lower hanging fruit and to explore unique opportunities that exist, rather than trying to compete head-to-head with a dominant competitor.

In recent years, Google’s algorithms have changed significantly, which has made it harder to rank as quickly as it used to. In fairness, they’ve changed the way their AI works to improve user experience and to show better search results. In turn, that means as marketers we’ve had to improve our methods and adapt accordingly. So the processes may be constantly changing but the end result is still the same.

You can target as many keywords as you wish but essentially, this means your budget is spread very thin and means we have more work to do with less time. Our approach is to conduct keyword research for you, and to propose a select number of keywords that offer good traffic opportunities that have realistic ranking potential and are not high compete.

We do not offer set packages for the simple reason that every website we optimise is unique and has differing requirements. Our holistic approach to SEO means we analyse your site and then put forward a tailored proposal on how to achieve your goals. In most cases, our fees are usually within a clients budget range and offer a solid ROI.