by esabi

What is Google E-E-A-T and Why it Matters for SEO?

When you search for information online, you expect to find content that feels reliable and worth your time. But what makes some websites stand out while others fall flat? Behind the scenes, Google uses certain principles to help determine which content deserves to appear at the top of[…]

What is Average Engagement Time and How to Improve It

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by esabi

What is Average Engagement Time and How to Improve It

One of the most common frustrations I hear from clients is “people are coming to our website, but they don’t seem to stick around.” When we dig into the data, the metric that almost always sparks the most confusion is average engagement time. Average engagement time measures how[…]

What is Largest Contentful Paint & How to Optimise It?

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by esabi

What is Largest Contentful Paint & How to Optimise It?

Over the years, I’ve seen more websites fail Core Web Vitals because of one issue than anything else: a poor Largest Contentful Paint score. It’s the metric that catches businesses off guard, especially after a website redesign, because it affects how fast a page feels to load far[…]