When the COVID-19 pandemic first hit early 2020, most businesses were blissfully unaware of the economic impact that was about to hit them. Some were braced for impact, but it was those who were most agile that proved to be able to adapt and cope with the massive[…]

The importance of SEO can never be emphasised strongly enough. Being able to rank well in search engines will contribute to more visits to your website. And naturally, this can lead to higher sales, organic exposure and profits. However, it is important to couple up SEO with proper[…]

To the amateur, making common SEO mistakes is easy. The key to achieving solid SEO results is a combination of art, science and experience. There’s no single practical set of solutions to get you to the top of the organic search results. In reality, there’s a combination of[…]

It's a common question that we get asked all the time. Companies who want to beat their nearest competition always want to know - "why are my competitors outranking me?" Well, the simple answer is there's no single factor alone to determine this. It could be a number[...]

The worldwide coronavirus outbreak has presented the global economy with the most challenging period since the 1930’s, with uncertainty dominating our everyday lives. Unsurprisingly, governments in many countries have been left with no option but to impose lockdowns in an attempt to thwart the spread of the virus[…]

If you run a business that relies on traffic to generate online sales or leads, there’s no appropriate words to emphasise the importance of search engine optimisation (SEO) and a solid digital marketing strategy. However, SEO isn’t like the mathematical formulas you came across at elementary school. As[…]

When applied correctly, social media advertising can take your business to the next level. Every startup has two goals; to find new customers and retain them. You probably don’t have a big budget like top ranked brands and international corporations, so the major problem you’ll face is competing[…]

This may come across as stating the obvious but thorough, well considered keyword research is the critical first foundation stone of any successful SEO or digital marketing campaign. By that, I don’t mean making a list from pure guesswork either. I mean actual in-depth research that finds search[…]